Implementing a Direct-to-Patient Application to Recruit Diverse Patients and Collect Real-World Data

Synopsis

• Developing targeted outreach strategies leveraging social media and digital platforms to engage underrepresented communities in clinical trials
• Implementing user-friendly interfaces and providing necessary support to enhance digital literacy among participants
• Tailoring questionnaire design to accommodate diverse cultural backgrounds to reduce potential biases in data collection
• Combining structured and unstructured data from EHRs, and community health surveys with modern data fusion algorithms to create patient profiles